Step-by-Step Guide to Using Divsly’s UTM Builder for Campaign Tracking
Easily track and optimize your marketing campaigns with Divsly's UTM Builder.
In the fast-paced world of digital marketing, tracking your campaigns' effectiveness is crucial. Divsly’s UTM Builder simplifies this task, making it easy to monitor your marketing efforts and gain valuable insights. This step-by-step guide will help you navigate Divsly’s UTM Builder and optimize your campaign tracking.
What is a UTM Builder?
Before diving into the guide, let’s understand what a UTM Builder is. UTM (Urchin Tracking Module) parameters are small snippets of text added to a URL to track the performance of campaigns. Divsly’s UTM Builder helps you create these parameters effortlessly, allowing you to monitor various aspects of your campaigns, such as traffic sources, medium, campaign name, and more.
Step 1: Access Divsly’s UTM Builder
To get started, log into your Divsly account. Once logged in, navigate to the UTM Builder tool. You’ll find this under the “Marketing Tools” section.
Step 2: Understand the UTM Parameters
Divsly’s UTM Builder offers several parameters you can use:
Source: Identifies where the traffic is coming from (e.g., Google, Facebook).
Medium: Specifies the medium used (e.g., email, social, CPC).
Campaign Name: Used to identify a specific campaign (e.g., Summer_Sale).
Term: Used for paid search to identify keywords.
Content: Differentiates similar content or links within the same ad (e.g., banner_ad, text_link).
Step 3: Fill in the UTM Parameters
On the UTM Builder page, you’ll see fields for each parameter. Here’s how to fill them out:
Website URL: Enter the URL of the page you want to track.
Campaign Source: Enter the source of your traffic (e.g., Facebook, Google, Newsletter).
Campaign Medium: Enter the medium (e.g., email, CPC, social).
Campaign Name: Enter a descriptive name for your campaign (e.g., Summer_Sale, Product_Launch).
Campaign Term (optional): Use this if you are running paid search campaigns and want to track keywords.
Campaign Content (optional): Use this to differentiate ads or links within the same campaign (e.g., banner_ad, footer_link).
Step 4: Generate the UTM-Tagged URL
After filling in the parameters, click on the “Generate URL” button. Divsly’s UTM Builder will create a URL with the UTM parameters appended to it. This URL can be used in your marketing campaigns to track performance.
Step 5: Shorten the URL (Optional)
Long URLs can look messy, especially on social media or in emails. Divsly also offers a URL shortening feature. Click on the “Shorten URL” button to create a more concise version of your UTM-tagged URL.
Step 6: Implement the URL in Your Campaign
Now that you have your UTM-tagged (and possibly shortened) URL, use it in your marketing campaigns. Whether it’s an email, a social media post, a PPC ad, or a blog link, replace the standard URL with your new UTM-tagged URL.
Step 7: Monitor Your Campaigns
With your UTM-tagged URLs in place, it’s time to track the performance of your campaigns. Use Divsly’s analytics tools to monitor traffic sources, mediums, and other parameters you set. You can access these insights through your Divsly dashboard.
Step 8: Analyze the Data
Divsly’s analytics will show you detailed reports on how your campaigns are performing. Look at metrics like:
Traffic Sources: See which platforms are driving the most traffic.
Conversion Rates: Understand which campaigns are converting best.
Engagement Metrics: Analyze how users are interacting with your content.
ROI: Determine the return on investment for each campaign.
Step 9: Optimize Your Campaigns
Use the insights gained from Divsly’s analytics to optimize your campaigns. If you notice certain sources or mediums performing better, allocate more resources there. Experiment with different campaign names and content to see what resonates best with your audience.
Step 10: Repeat and Refine
Marketing is an ongoing process. Continuously use Divsly’s UTM Builder for new campaigns, track their performance, and refine your strategies based on the data. The more you use UTM parameters, the better you’ll understand your audience and the effectiveness of your marketing efforts.
Tips for Effective Campaign Tracking
Be Consistent: Use consistent naming conventions for UTM parameters to make tracking and analysis easier.
Keep it Simple: Don’t overcomplicate your UTM tags. Use clear, descriptive names.
Regularly Review Data: Frequently check your analytics to stay on top of your campaigns’ performance.
Test and Iterate: Marketing is all about testing and refining. Use the data from Divsly to continually improve your strategies.
Conclusion
Divsly’s UTM Builder is a powerful tool that simplifies campaign tracking, making it easy for you to monitor and optimize your marketing efforts. By following this step-by-step guide, you can effectively use UTM parameters to gain valuable insights, enhance your strategies, and ultimately achieve better marketing results. Start using Divsly’s UTM Builder today and take your campaign tracking to the next level!